Don’t you love it when things just *fit perfectly*? At KINONA, it describes how customers feel about our clothes, but it also describes our ongoing partnership with LPGA Girls Golf. For Giving Tuesday, we’d like to talk about philanthropy, and encourage you as a golf lover to support girls in golf.
Golf Fashion that Fits
KINONA founders, Dianne Celuch and Tami Fujii started out as friends and fellow golf lovers. Between swings, they would share frustration over the women’s golf apparel industry. Tired of frumpy and boxy styles, they saw a need for design-driven, fabulous fitting clothing for women golfers. The market wasn’t offering stylish, fashion-forward pieces that allow women to feel confident, composed, strong, and beautiful. KINONA was founded to fill this gap because we believe women deserve activewear that allows them to express personal tastes while flattering their figures. With over 1,700 5-star reviews mentioning the fit, comfort, and style of our clothing, we know that we are filling the void we ourselves experienced. We are serving a need and making a huge difference for women on and off the course. Talk about finding the right fit!
Partnership Fit with Girls Golf
LPGA*USGA Girls Golf, also known as Girls Golf, is a non-profit junior program whose mission is to inspire girls to dream big while learning the game of golf. Their programs go beyond teaching stance and swing but also empower girls with valuable life skills like confidence, leadership, and perseverance. In 2022, they celebrated reaching the 100,000 annual participation milestone at over 500 communities across the country. Girls Golf is the only national golf program specializing in providing girl-friendly environments for juniors to learn the game of golf with interactive and fun curriculum. Read the founder’s story here.
For KINONA, golf is also more than just a game, too - it’s an opportunity to engage with the community and break down institutional barriers facing women in sports. The goals and values of Girls Golf align with the hopes KINONA holds for the future of golf, of raising up the voices and experiences of women, of valuing the contributions of women in sport and growing the game we love. We couldn’t imagine a more fitting partner than Girls Golf!
Fashion and Fitting in with the Golf Team
Golf clothes are an integral part of the sport. But for girls especially, It’s about more than just clothes that fit, it’s about fitting into the golf team, and feeling like you belong in the sport and on the fairway.
One customer, R. Perez, shared with us:
“My daughter is 15 years old and she plays golf. She is on the school golf team. Her coach told her she needs to stop wearing sweatpants, leggings and hoodies and dress like a golfer to fit in with the team. I didn't realize before how appropriate golf attire would help my daughter's self esteem.”
That’s a powerful testimonial to the correlation between looking good and feeling good. While we also believe in breaking with the traditional golf attire and love our hoodies and leggings, at KINONA we also know that when you dress the part, you can more easily step into the role of powerful golfer. We’ve experienced it in our own games.
Fitting Philanthropy into KINONA’s VIP Program
KINONA’s Queen of the Green VIP program is unique. On joining, members are given a membership gift - of either store credit, or the option to direct a donation to Girls Golf. KINONA’s most loyal customers have directed over sixty-five hundred dollars in donations since the launch of the program in 2020. This speaks volumes to the shared values of supporting girls in golf, and to the philanthropic qualities of KINONA customers.
That’s why this partnership fits so well, and why you’ll surely see KINONA and Girls Golf finding opportunities to encourage more girls - and women - to get out on the green and have a good time. After all, while there are countless life skills to be found in the game, it’s the fun and sisterhood that make it priceless.
How can you support Girls Golf Today:
Donate to Girls Golf This Giving Tuesday, #GiveGolf through a contribution to the LPGA Foundation and empower, inspire and transform the lives of girls and women through the game of golf. All gifts provide opportunities for girls to experience the game at a best-in-class standard set by the LPGA Foundation. A $25 gift allows free attendance, range balls and course access while a gift of $250 goes towards clubs, golf clothing, and a season of golf access for families with financial need.
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