“Play for P.I.N.K. began as an act of friendship. I never imagined that one decision would have such a significant impact on so many lives.” - Laura Lassman Play for P.I.N.K. started with a friend, Laura Lassman, choosing to act, to mobilize a community, and to show support in a tangible way for a fellow golfer who had received a breast cancer diagnosis. With breast cancer prevalence soaring in the U.S., it’s likely most of us know the helpless feeling of a breast cancer diagnosis. Acco …

We love good golf stories about women who are taking their excellence on the course and passing it on to inspire others in golf and in life. Female golfers are the future and they're inspiring thousands to play today. Meet Jessica Reese Quayle and Rebecka Heinmert – former competitors who became friends and then business partners. They both played college golf before going pro and joining the LPGA tour. How do you go up from there? They then turned to the LPGA teaching division and disc …

If you’re a woman in golf, chances are you’ve experienced gender bias in the game. So have we. That’s why we started KINONA. We realized the demographics of the game were shifting, and we, as a women-led, women-inspired golf apparel company, wanted to be a player in that evolution of the game. We’ve had our own experiences of feeling left out in the sport, of being treated as less than and apart from our male counterparts. Which isn’t a difficult thing to feel when c …

You know actress Joy Brunson from portraying characters on your favorite TV series ‘This Is Us’, ‘Snowfall' and ‘The Rookie’. But did you also know she’s an avid golfer and volunteers her time to help young minority girls gain access to the game? In 2011, Joy founded the non-profit, Tee 2 Tea, to mentor young minority girls ages 8-18 through the game of golf. In this blog post, she shares her mission for inspiring young Black girls to play golf, and how you can, too. Since the Ladies Prof …

By Tracey BlakeIn 2006, I founded Tracey Lynn Golf, a boutique women’s golf apparel company based in Denver. Eight years and many gray hairs later, I closed up shop.While I’m out playing a round on the golf course, new acquaintances often ask me what it was like having my own boutique line of women’s golf clothing. More than a few are intrigued about starting a line themselves or know someone who is interested. I can’t tell you everything I learned, but I can offer three key observations that de …