Meet Haley Moore, LPGA Rookie to Watch and KINONA Brand Ambassador

On this year’s LPGA tour, there’s one standout rookie who’s story serves as inspiration to all of us who’ve ever faced adversity on or off the green: 22-year-old Haley Moore.

From Southern California, Haley was introduced to golf on a family trip as a child and it quickly became her passion. Like many of us, she found peace in the quiet of the game - and in her case an escape from childhood bullying. Through the game of golf, she set goals for herself and found a way to overcome obstacles and dream about her future.

As her interest in golf grew, her talent shined through, a stark contrast to the painful bullying she endured at school. Haley shut out the hurtful words and focused on her goal of getting her tour card with the LPGA. Her love for the game opened new doors for her, and her focus and talent turned those dreams into realities for her.

She started winning youth championships, turning her eyes to the goal of making it to the pro tour. She played collegiate golf at the University of Arizona, where her team won the 2018 NCAA Women’s Golf Championship during her junior year.

Her professional career began after graduating college in 2019. By the end of the year, Haley earned her LPGA tour card after finishing in 11th place at the Q-Series in Pinehurst, North Carolina.

Haley, one of the top-30 ranked amateurs in the world, was invited to participate in the inaugural 2019 Augusta National Women’s Amateur, an event that made history as the first time women were invited to compete in a tournament there. It was an exciting milestone for women’s golf and for Haley who tied for 7th place in the tournament.

We are not the only ones taken aback by Haley Moore. She’s grown a loyal following and has used her spotlight and growing platform for good. She’s launched a nonprofit organization, The Haley Moore Foundation, dedicated to raising awareness that anyone can Dream, Believe, Achieve their goals in golf, sport, and life.

Haley’s grit, perseverance and dedication make her a strong positive role model for us all. We’re proud to have Haley as KINONA Brand Ambassador because she truly embodies some of our brand’s core values: to persevere in the face of adversity and to practice kindness because it matters. And together, we unapologetically challenge the notion that women can’t look and feel great, and be kick-ass athletes at the same time.

Support the Haley Moore Foundation: #DreamBelieveAchieve