The Pantone Color Institute recently named their 2023 Color of the Year: Viva Magenta 18-750, touting it as “brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
We are thrilled to see their choice because we’re bringing magenta to the golf course with some of our newest women’s golf styles. And you’ll see more from us in 2023!
We can’t think of a better color for a new year of breaking boundaries and pushing the limits of women’s achievement in the golf world.
In 2000, the Pantone Color Institute introduced the Color of the Year, a culmination of research by color experts to identify and forecast trends of new color influences around the world and across mediums including fashion, art, technology and even politics.
There isn’t a specific goal to push or popularize a color by naming it the Color of the Year. Instead, the company ‘s selection invites a broader dialogue about the power and impact of color as a visual language. Colors can make a statement that goes beyond words and the company’s mission is to understand the importance of color when marketing products.
Once the color is announced, brands around the world get to work designing products incorporating the Color of the Year. Watch for Viva Magenta to appear on everything from your social media feed, fashion runways, wedding cakes, eye shadow palettes, and interiors.
Pantone describes Viva Magenta as “an unconventional shade for an unconventional time.” It’s a powerful and empowering shade, perfect for women who are bucking the traditional expectations of women in golf, breaking with the history of the sport as a men’s only club. Rather than conforming to what is generally believed about the game, Pantone’s 2023 Color of the Year invites us to tap into a rebellious spirit and push beyond our comfort zone with fierce grace and confidence.
When you want to feel powerful, wearing Viva Magenta brings a fresh energy to any challenge, like picking up a new sport (golf or pickleball anyone?). Even adding a pop of Viva Magenta to a favorite solid outfit can bring playfulness and fun and show that you are in-the-know about this trend.
Simply put, the Pantone Color of the Year is the “It” color and you can expect to see it everywhere in the new year.
KINONA dedicated designer, Jarlath Mellett, has a keen eye for design trends and, as trendsetters, we have KINONA women’s golf clothing in Viva Magenta ready for you. No need to wait to upgrade your golf closet for the 2023 season. We’ve got you covered as always! And of course, you can expect the same great quality and function you’ve come to expect from KINONA in all our pieces that feature the Color of the Year.
Our bestselling Keep it Covered Longsleeve Top or Keep it Covered Sleeveless Top pair perfectly with your golf wardrobe staples. While fun new styles like our Mic Drop Sleeveless Golf Dress help you make the fairway your runway in the new golf season. We even have comfy athleisure pieces like our Apres 18 Funnel Neck Longsleeve Top and Apres 18 Hoodie Dress. Sporty meets chic with these fashion-forward styles in strong Viva Magenta. When you need to class it up and wear an outfit that goes effortlessly from work meetings to lunch at the clubhouse, choose our Up and In Shortsleeve Top or Tap in Golf Skort. Both of these pieces pair nicely with slacks or a blazer for a more polished look.
No matter the style you want for your 2023 golf attire, KINONA gives it to you in trendy new Viva Magenta. Let’s make the game ours this year, ladies.